KERBEDANZ watches

  

A STORY

Guardian of a family tradition, Tigran Kerbedanz, president and founder of KERBEDANZ, exceeds the mere creation of a brand; by instituting his name in the original cradle of watchmaking excellence, pays tribute to his ancestor, respected blacksmith, renowned for his wonderful ability to shape the metal as well as his legendary generosity.

The fame of this craftsman, due to his love for well done work and quality of his soul, exceeded the borders of his region. The antique clocks he repaired increased his reputation.




A NAME
Etymologically, the name "Kerbedanz" which means, "the heirs of Karabed", contains the meaning of Leader and Precursor. These predestined dimensions fit within the current vision of the brand.

These two qualifiers are perfectly suitable for KERBEDANZ brand: precursor in the concept and values attached to the product, but also a leader in the sense that its models, unique or in very limited editions, are reserved for an exclusive audience of renowned personalities, the same leaders and precursors in their respective activities.

KERBEDANZ is totally committed in the values of Swiss watchmaking craftsmanship of mechanical obedience and is a precursor in its concept that is to transcend the universal experiences and their immutable symbols.

Even in its graphic representation, the word KERBEDANZ reflects force and legitimacy, able to act with fantasy and inspires stability and reliability. An anchor form with curves reassuring and protective, points both the heaven and the earth by saying what is above is also on earth.



AN ETHIC

The KERBEDANZ watches therefore have a dual heritage: the abilities and the centuries-old tradition of Swiss Haute Horlogerie and the ethical values that have accompanied a good and righteous man during his whole life, who was attached to the quality and accuracy of his work as well as to the respect of the rules of life.


KERBEDANZ intends to apply these ethical values in its product policy (design, construction, finishing), sales and distribution. Thus, the brand cultivates the quality and accuracy in the creation of his works of art, in the choice of materials used and in the perfectionist finishing of each piece - an ethical approach based on an unwavering respect in the relationship with the audience of connoisseurs who appreciate the value of a perfectly controlled structure.



A UNIVERSE OF SYMBOLS

The motto of KERBEDANZ is “Giving sense to beauty”. The brand goes back to the sources of civilizations and searches human values which have erected them, surrounded by the allegories or the mysteries of the symbolism.

These exceptional timepieces, ultimate micromechanical expression, are then transformed into broadcasters of universal knowledge of cultural, ethnic and historical references. Furthermore each creation is accompanied by a luxurious "Book of Birth" which tells the story in depth, with illustrations, of each legend, myth, allegory or symbol that have contributed to the inspiration for its design.

Evidently, the KERBEDANZ audience is in perfect osmosis with the civilization it contributes to shaping. Whatever the level of influence that it exerts, it recognizes itself in the dimensions of leader and precursor underlined in the origin of the brand name. It does not feel the need to show, rather transmit to the one who express sincere interest, the hidden reasons that give a profound relief to passing time, through his wrist.


KERBEDANZ talks to MIPs, these Most Important Personalities, who, due to their power and influence participate through their actions to the evolution of the world.


THE CRAFT
To transcend its motto and to fulfil its mission, "Giving sense to beauty" KERBEDANZ relies on its family heritage of the most ancient traditions of high jewelry, to which were added the complete know-how of best Swiss watchmakers. Historically born of an exceptional mastery of iron and fine metals, today it moved to contemporary materials.

MICRO-SCULPTURE

The masters of micro-sculpture, over long hours of dexterity, which only human hand is able to create, allow to design and produce forms in volume; it could be in low-relief, relief in hollow, high relief or in ronde-bosse, by modelling, in direct carving, in hollow or in relief, by welding or by mechanical assembly.


BAS-RELIEF

The bas-relief is a sculpture or modelling projecting on a background to which it belongs and by which it is detached more or less. It can be painted. The peculiarity of the bas-relief is to present only low relief. The subject is represented feebly from the bottom. The bas-reliefs can be executed in terracotta, stone, marble, ivory, wood, all kinds of metals, vases, jewelry, precious stones, etc. They can be isolated and set in medallions, hollows or other architectural elements.

Used in watches, jewelry and silverware the bas-relief shows extremely fine reliefs sometimes reaching only a few tenths of a millimeter thick (or even only a tenth of a millimeter) on medals, cameos and some watches. This embodiment thus requires a mastery of the art as it is difficult to give a natural look to a figure that has very little thickness in proportion to its height and width. And it is even more difficult to form groups, since we cannot have different grounds away from each other as in the painting. A depth effect can still be created by a simulated perspective, decreasing sizes of characters or decorative elements.

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